Research on the publicity of Guangxi red tourism resources
广西红色旅游资源外宣研究

摘要

广西地区具有丰富的红色旅游资源，且近年来当地红色旅游的发展势头良好，但是目前其在红色旅游外宣方面仍旧存在着许多问题。本文分析了广西红色旅游本身的资源优势及自治区政府在红色旅游的政策支持优势，并通过探讨广西红色旅游目前在外宣上存在的外宣意识薄弱、人才紧缺、网站缺失等一系列问题，提出促进广西红色旅游外宣发展的对策。

Abstract

There are rich red tourism resources in Guangxi Province. Although local red tourism has developed quite well, there still exist many problems in the aspect of red tourism publicity. Thus, this paper puts forward countermeasures to promote the development of Guangxi red tourism publicity by analyzing the advantages of Guangxi red tourism on resources and the advantages of policy support of the autonomous region government in red tourism as well as discussing a series of problems existing in the publicity of Guangxi red tourism, such as weak awareness of publicity, shortage of talents and lack of websites.