Research on the innovation of international tourism sales mode under the digital transformation
数字化转型下国际旅游销售模式创新研究

摘要

随着时代的不断发展与进步，公众对于国际旅游产品的需求不断增加，如何促进国际旅游销售模式的创新发展，现已成为旅游企业所面临的关键性挑战。本文以数字化背景下国际旅游销售模式创新的必要性作为切入点，结合实际探讨了当前数字化背景下国际旅游销售业务所面临的主要问题，同时基于加强市场定位、促进产品优化、拓宽获客渠道以及加快平台开发等角度对推进国际旅游销售模式创新的具体策略进行了阐述，旨在为有关从业者提供参考。

Abstract

With the continuous development and progress of the times, the public's demand for international tourism products is increasing. How to promote the innovative development of international tourism sales model has become a key challenge for tourism enterprises. This paper takes the necessity of international tourism sales model innovation under the digital background as the breakthrough point, and discusses the main problems faced by the current international tourism sales business under the digital background. At the same time, based on the perspectives of strengthening market positioning, promoting product optimization, broadening customer channels and accelerating platform development, this paper expounds the specific strategies to promote the innovation of international tourism sales model, in order to provide reference for relevant practitioners.